Bethan Seller joins our Sweet director roster!

Thrilled to announce that amazing director Bethan Seller has joined our director roster! Bethan is a vivacious director at the youthful stage of her commercial career. Whether she’s using her directorial powers to campaign for dropping the tax on sanitary powers, or getting the best performance out of the talent on her many fashion shoots, she always exceeds expectations. Her trademark sense of fun and energy is always bought to the screen with fantastic comic casting and bold production design which always leaves us with a smile on our face.

Henry Littlechild is an award winning London based director internationally renowned for his quirkiness, innovative ideas and fresh humor. Henry’s style encapsulates intelligently crafted, creative comedy performance, which crosses live-action, vfx, animation, puppetry and CGI post-production techniques.

Over the years, Henry has picked up multiple awards including three Silver Cannes Lions, a Silver BTAA, Young Guns Bronze and one Show Gold. He is known for his work for agencies throughout Europe such as AMVBBDO, Fallon, Leo Burnett, MullenLowe, Grey, Ogilvy and TBWA.

Henry’s 2016 spot for Irish brand Smyth’s Toys featuring Beyoncé’s ‘If I were a Boy’ went viral and was praised globally for challenging gender stereotypes and sending a positive message to children.

Sweet welcomes Guy Paterson!

​Thrilled to welcome Guy Paterson to our Sweet director roster! Based in London, Guy Paterson is a Scottish comedy and documentary style director known for his particular visual story-telling style and comedy slant.

Guy has worked with globally renowned brands such as Nike, Sony, Coca-Cola, MTV, Samsung etc for UK, USA and worldwide broadcast which have been nominated for awards at the Cannes Lions and One Show Awards.

Sweet are delighted to welcome The Queen to our directors roster, an extremely creative director duo consisting of Daniel Lumb and Crinan Campbell. The Queen duo always bring their fresh ideas to life with their quirky concepts, inventive ideas and convincing performances. They have gathered multiple awards including the prestigious Sundance London short film festival and have catered exciting ideas for high end brands globally.

Delighted to have worked on this spot with Stink, Anthony Mandler, Ben Croker, Georgia Stamp, and an amazing cast of bartenders and crew, and the lovely people at TBWA\Dublin and Jameson.