Sweet are delighted to welcome The Queen to our directors roster, an extremely creative director duo consisting of Daniel Lumb and Crinan Campbell. The Queen duo always bring their fresh ideas to life with their quirky concepts, inventive ideas and convincing performances. They have gathered multiple awards including the prestigious Sundance London short film festival and have catered exciting ideas for high end brands globally.

Delighted to have worked on this spot with Stink, Anthony Mandler, Ben Croker, Georgia Stamp, and an amazing cast of bartenders and crew, and the lovely people at TBWA\Dublin and Jameson.

We are pleased to welcome Fred Scott among our Sweet Directors. Fred’s style is emotive storytelling filled with powerful and intimate moments with his actors. He combines this with a beautiful cinematic visual style creating evocative and personal portraits.

His work includes commercial and film and he has collected a number of accolades along the way, most recently 2 silvers at the Creative Circle for his ‘Pride in London’ commercial work.

Sweet are delighted to have worked on this co-production with Darling Films for An Post with Angela Scanlon and JWT Folk.

Directed by the talented Adam Gunser, shot by Nanu Segal and edited by Screenscene.

Jameson 1780


We had the pleasure of shooting this year’s St Patrick’s Day Jameson spot, directed by Luke Franklin, produced by Andrew Bradford & Mike Donnelly, alongside the amazing crew and cast.

Happy Paddy’s Day all the way from Norway!